A platform popular among multiple generational brackets, Pinterest provides business owners with the opportunity to create a relatable and endearing online presence. “It’s helpful. It’s visual. It’s full of possibilities.” – Pinterest has grown to more than 85 million visitors per month since its launch in 2010.
Getting to know Pinterest
Pinterest has evolved from a platform which only shows creative photos to an avenue where users can curate their vision of their ideal self. Not only that, according to a study at Millward Brown, 87 percent of Pinterest users have purchased items they have seen on the platform and 93 percent are planning to get them.
According to the survey that the Pew Research Center conducted last January 2018, Pinterest came up as the 4th most used social media platform after Youtube, Facebook, and Instagram respectively. This same study also found that although the platform is also relatively popular with men, it is mostly used by women who are more likely planning for a life event within the next six months.
Why Native Content
The usual advertising through banners, pre-rolls, and pop-ups are continuously suffering because of the low responses. Most websites now look better than ever as publishers have started using Native Advertising.
Native advertising integrates high-quality content into the organic experience of a particular platform. This content is posted in a way that does not interrupt the flow and it is identical with user interaction.
That is why it is called Native, since its a post that looks just like a member posted it themselves.
This type of marketing works perfectly with Pinterest as 73 percent of pinners think these images from brands help them find new ideas and products and are more useful to them.
Naxum’s APP for Native Content
Naxum’s APP for Native Content makes it easier for companies to provide done-for-you content for their members to natively share and influence theirconnections. The app is now reaching a wider range of connections integrated with not just Pinterest but with Twitter, Facebook and LinkedIn too!
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About the Author:
Lover of arts and music, Phoebe spent 3 years in Customer Service learning how to help clients win. She serves as point person on enterprise projects currently as a NaXum Client Champ.