It is 2018 and social media continues to boom like never before. Gone are the days when it is only something young people would use. Today, social media has become a necessity even for businesses, offering an easier way to make new connections, generate leads, and build brands. LinkedIn, for one, has grown to become one of the most effective platforms for digital marketers out there.
LinkedIn for business
Launched in 2003, LinkedIn is a social network designed for career and business professionals to connect. It boasts more than 564 million members in over 200 countries and territories, with two new users signing up every second.
On the platform, you can interact with others for B2B marketing, partnership, presenting business quality, and many more. You can find key decision-makers who have the authority to make a new purchase. Whatever product you sell, you are guaranteed to reach an audience of professional individuals who are capable and ready to buy.
It is a goldmine for marketers. In fact, a 2012 Hubspot research found that LinkedIn had the highest visitor-to-lead conversion rate among social networking sites at 2.74 percent, outdoing Facebook’s .77 percent and Twitter’s .69 percent. While this figure has likely changed over the years, it is certain that the platform remains to be a major player when it comes to driving leads for businesses.
This makes LinkedIn a worthwhile investment. However, it is still with the right tools and strategies that one can really generate good results.
If you are looking for an effective way to supercharge your efforts on LinkedIn, you might want to share your content in-feed natively. By native, we mean having your asset elevated to appear like the real content users are seeking as they shy away from sharing ones that are looking too promotional.
Going native has proven to be an effective strategy for digital marketers over the years. Recent studies show native ads are viewed 53 percent more frequently than display ads, providing a higher click-through-rate. They also bring 18 percent increase in purchase intent and help lift a brand by up to 82 percent.
Its effectiveness can be attributed to the fact that it benefits both parties. While marketers get a chance at a higher level of engagement with their target buyers; consumers, in return, get to “naturally” enjoy valuable contents.
At Naxum, we offer a multi-platformed social sharing engine that makes it easier for marketers to have their content used, shared, and explored. Alongside Facebook, Twitter, and Pinterest sharing, our system is equipped with LinkedIn integration as well for those who want to create a meaningful network and drive sales from established people, groups and areas of their industry in a breeze.
So if you want to have your members natively posting your compliant content, then we should meet.
Dominate LinkedIn now! Schedule a Demo here.
About the Author:
A Mass Communication graduate, Necta has been writing digital content for over 3 years now across a number of industries. Now, she’s currently enriching lives as an amazing Client Champ at NaXum.