Social media has undoubtedly left an influential mark on society, and business in particular. Thanks to its worldwide reach and inexpensive cost, businesses across the globe are taking to what now is considered a phenomenal marketing opportunity.
Twitter, for instance, has seen a sudden surge of business accounts in the past couple of years leading to an increase in customer-to-business interactions and brand recommendations on its platform.
It may have not the reach potential of other social networking sites but Twitter has its own advantages that open great opportunities for most marketers. So if you’re a business owner and have not taken advantage of Twitter yet, you might want to reconsider the bluebird.
For starters, it’s real-time and public. It gives you access to the happenings in your industry, community and around the world at the very moment. What is shared on that platform is also generally available for all to see, making it a great tool for market Intelligence, and research. This way, you get to monitor the sentiment surrounding not just your brand, it’s products and services but your competitor’s as well.
Let us not forget that the social network boasts 330 million monthly active users too. Plus, the cost of marketing on the microblogging site is zero. Regardless of your business’ size and resources, you get the same opportunity to reach out to its potential customers, all across the globe.
You will want to be sure, however, that you are using Twitter properly when promoting your business. Enter native advertising, a relatively new phenomenon that has emerged as one of the most popular publishing strategies today.
For the likes of Twitter, feed-based advertising is the most efficient native approach. When you share your content on the platform, it should blend in appearing like the real content users are already exploring, feeling ‘native’ to the consumer and their interests.
Research shows this boosts ad views to up to 53 percent more, leading to higher click-through-rate. It also generates an 18 percent increase in purchase intent and helps lift a brand by up to 82 percent.
NaXum’s App for Native Content
So what does this mean for your Direct Sales company?
Propel your brand to success through the perfect combination of native posts and Twitter.
At NaXum, we offer a fully-integrated system which enables your corporate team to post compliant content that your members can click and share on Twitter natively.
Haven’t taken advantage of social media for business yet? It’s never too late to start. Schedule a Demo here.
About the Author:
A Mass Communication graduate, Necta has been writing digital content for over 3 years now across a number of industries. Now, she’s currently enriching lives as an amazing Client Champ at NaXum.